News

During 15th Tallinn Music Week Music Estonia, in collaboration with The Hub for the Exchange of Music Innovation (HEMI), curates several exciting activities in the conference programme, starting with panels on how technology is shaping the music industry and insight into CSEE markets, pitching and business development workshops, and ending with a networking event where you can meet HEMI partners, collaborators and participants. In addition, three Hemi Music Awards (HMA) finalists are performing at the music festival: K not K (RO), Badfocus (CZ), and manna (EE).

NORDIC HOTEL FORUM, TALLINN

FRIDAY, 12 MAY, 14:15 – 15:45
Sirius

Digital Innovation and A.I. – how will future shape music industry

14:15 – 14:30 Keynote by Linnar Viik 

Linnar Viik is an Estonian information technology scientist, entrepreneur and IT visionary. Currently he is a visiting lecturer at University of Tartu, Estonian Academy of Arts and Tallinn University, Partner and Member of the Board of Mobi Solutions and Chairman of the Supervisory Board of EIT Digital. Linnar is Founder of PoCo, a new pop art museum in Tallinn and member of The NATO Advisory Group on Emerging and Disruptive Technologies.

 

14:30 – 14:45 Keynote by Agnes Chung, Senior Director of Search & AI at musicube 

Agnes Chung co-founded Musicube in 2019 to revolutionise music discovery. 

Together with her team, she is uncovering the relationship between data and music and is training her own artificial intelligence.

 

14:45 – 15:45 Followed by a panel conversation:

HEMI Future of Music Business – How technology is shaping the music industry

The music industry is constantly being shaped by new tech. Today, what are the emerging technologies that are driving massive changes in music? Music and technology have become irreversibly intertwined, with social media creating superstars and streaming services dethroning music moguls. The industry will surely never be the same, and the effects of technology may be more significant than some realise.

Curated by Music Estonia in collaboration with The Hub for the Exchange of Music Innovation (HEMI).

 

Speakers:

Marcelo Garibotto, Director & Founder of VIA Music Group
Reigo Ahven, CEO & Co-Founder of Fairmus
Kristjan Heinmets, Founder and Artist Manager at Gateway Management/Redline

 

Moderator:

Yannis Iliopoulos, Senior Programmes Manager at ICMP, founder of The Sound of Everything
The end of the panel will offer an opportunity for Q & A also to Linnar Viik and Agnes Chung.

 

SATURDAY, 13 MAY
Altair 

10:30 – 12:00 HEMI Pitch Perfect – Presenting Your Ideas Clearly and Convincingly

You know and love what you do but what about everyone else? Potential partners, investors, and clients might all be missing out on your great idea just because they don’t quite understand what it actually is that you do. Pitching often seems daunting – presenting your idea to an audience and convincing them that it is worth its weight in gold. And doing that in 30 to 120 seconds? Forget about it! 

Rannar Park will give a short overview of the anatomy of a pitch, talking about how to captivate your audience and leave them wanting more. The workshop is intended to be very practical, no lectures here! Everyone is encouraged to hop up on stage and put their pitching skills to the test. Whether you are getting ready for a first date or raising your first round of funding, pitching is an incredibly useful skill to have!

Curated by Music Estonia.  In collaboration with The Hub for the Exchange of Music Innovation (HEMI).

 

Speaker:
Rannar Park, Team Lead & Community Manager at LIFT99

Registration link (only for attendees outside of HEMI)
→Zoom Link to join online (no password required)

 

13:45 – 14:30 HEMI Business development keynote by Marcelo Garibotto

Cutting through the noise – A simple guide to attracting an investor

To equip attendees with the tools and knowledge they need to succeed in the music industry. Through discussions on innovation vs. imitation, case studies, SWOT analysis, branding, business entity, planning and strategy, budgeting, marketing, decision-making, communication, and investor relations, we aim to help attendees create compelling offers, define their audience segments and personas, emphasise their differentiation, and simplify their messaging. 

We will also explore the importance of staying focused, looking forward, and constantly reviewing progress towards goals to achieve success in the journey ahead.

 

Speaker:
Marcelo Garibotto, Director & Founder of VIA Music Group

Registration link (only for attendees outside of HEMI)
→Zoom Link to join online (no password required)

 

14:30 – 15:45 HEMI Business development workshop by Yannis Iliopoulos

Business Model Design – We’ll explore how to make your idea more valuable and how to make money from it 

The Business Model Design workshop is for music startup founders looking to monetise their ideas effectively. Participants will learn the key elements of a successful business model and explore different types, including subscription-based and freemium models. The workshop includes case studies and tools to help validate assumptions, refine value propositions, and optimise pricing strategies. By the end of the workshop, participants will have a practical framework to create a sustainable and profitable business in the music industry.

Speaker:
Yannis Iliopoulos, Senior Programmes Manager at ICMP, founder of The Sound of Everything

Curated by Music Estonia. In collaboration with The Hub for the Exchange of Music Innovation (HEMI).

 

Registration link (only for attendees outside of HEMI)
→Zoom Link to join online (no password required)

ARCTURUS

15:45 – 16:45 HEMI Guide to Central & Eastern European Music Markets

​​The Central and Eastern European music scene has a lot of underestimated potential and diversity. The CSEE is becoming an increasingly important market for the music industry, with rapid economic growth and hunger for new talent. With affordable prices for almost everything, a small to medium sized band can easily do 10-15 shows in the region with a much better turnover than in Western Europe. We will dive into the possibilities for entering the Hungarian, Serbian and North Macedonian music markets.

Get to know these markets in a panel presented by The Hub for the Exchange of Music Innovation (HEMI) and meet the region’s key people followed by a HEMI networking reception with drinks in the conference center lobby.
HEMI is a European initiative aiming to support artists and music professionals from the CSEE region. Co-funded by the Creative Europe programme of the European Union, HEMI’s vision is to trademark the region’s music creativity.

Curated by Music Estonia. In collaboration with The Hub for the Exchange of Music Innovation (HEMI).

Speakers:

Zorica Tepić, Music Industry Advisor at Serbia Creates
Zsolt Jeges, President of HAIL Hungarian Association of Independent Labels
Login Kochishki, Goalkeeper at Password Productions, Founder of PIN conference and Taksirat Festival

Moderator:
Marili Randla, Project Manager at Music Estonia

 

16:45 – 17:15 HEMI reception at Nordic Hotel Forum Conference Centre lobby (2nd floor)
Come and meet the region’s key industry people!

 

 

HMA finalists performing at Tallinn Music Week:
K not K (RO) https://tmw.ee/artists/k-not-k
Badfocus (CZ) https://tmw.ee/artists/badfocus
manna (EE) https://tmw.ee/artists/manna

 

EE artists (from the selection of 27 HMA) performing:
OOPUS https://tmw.ee/artists/oopus
Minimal Wind https://tmw.ee/artists/minimal-wind