Melanie obtained a Master’s degree in Development Studies and a BA in Political Science from the University in Vienna. It was during her student years that she discovered music was not only a passion but also her vocation. From the beginning her focus was on telling stories about music in the digital sphere, starting social media channels and creating state-of-the-art websites for clients and employers. Since 2009 Melanie has worked for the press departments of the Bavarian State Opera and Salzburg Festival, was Head of Press and Digital Communication of the Munich Symphony Orchestra and Marketing Manager at Askonas Holt among others. As a freelancer she has consulted with and built digital presences for singers, conductors and instrumentalists as well as cultural institutions like the Munich Philharmonic, streaming platform takt1, festivals or competitions.